Company Overview

SHRS was founded 1985 as Adtron Corporation, developing PCMCIA card readers. Through the '80s and '90s, Adtron focused on the flash card reader market. In the late '90s, Adtron created one of the very first SSDs by aggregating the storage of compact flash (CF) cards behind a SCSI adapter with products widely used by the telecommunications Industry. Nortel and Lucent, among others, adopted the product in their wide area switch technology.
Adtron began selling to large military and defense OEMs which had a need for features that were available with SSD technology: Secure Erase, Quick Erase, Fast Clear and other sanitization routines, which SHRS has continued to expand and develop. Other features inherent in the SSD technology, such as resistance to environmental issues, industrial temperature capabilities, and high write endurance, all helped to build the company's reputation.
In 2007, SMART Global Holdings purchased Adtron Corporation. As a result of the acquisition, SMART renamed the company, SMART Storage Systems. SMART Storage Systems continued to be successful supporting OEMs and expanded into the Enterprise market with companies such as IBM and EMC. In 2013, SMART Global Holdings renamed the company SMART High Reliability Solution, partly due to its sale of the enterprise portion of the business to SanDisk, and to better identify SHRS' product offerings and capabilities. Throughout its incarnations, SHRS' core team of engineering, manufacturing and sales has focused on providing quality SSD products and services.
Along with its robust offering of products and services, SHRS manufactures industrial and military-grade SSDs for global defense operations, and are designed for army, navy, air force, satellite, and homeland security applications. SHRS is an ISO certified manufacturer, producing American-made SSDs with Opal 2.0 compliance, among other compliance measures required by government agencies. SHRS SSDs are ruggedized and perform in environments with high shock and vibration. SHRS SSDs function at high R/W speeds with modifiable FW and undergo extensive testing before products are placed in the field. If needed, conformal coating, staking, underfill, and a leaded process can be provided. In addition, SHRS SSDs are equipped with agency erasure and meet FIPS 197 and NSA 9-12 standards. All SSDs are customized and manufactured by SHRS with security and encryption enabled features allowing SSDs to perform under industrial temperatures in extreme environments.
SHRS understands and values the importance of stringent process control. Defense, aerospace and industrial clients demand a fixed BOM with no deviation for FW or major components without prior notification and agreement. SHRS configuration and product control procedures ensure customer will receive the same product they qualified. SHRS works closely with all suppliers and customers to maximize product lifespan and minimize EOL impact.
SHRS has a state of the art manufacturing facility in Newark California. The factory is certified to ISO 9001, ISO 14001, and OSHAS 18001. SHRS' premier customer base demands world class quality and SHRS is uniquely positioned to ensure quality products and processes to our customers through our products and processes in our American factory.
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Silent Alert
This is SMART's system for alerting management of unethical or illegal behavior in the Company. This system, hosted by Global Compliance, accepts reports made anonymously concerning the following matters:
- Accounting, auditing and financial;
- Conflict of interest;
- Falsification of information;
- Fraud and embezzlement; and
- Securities violations.
We realize that it may be difficult or uncomfortable for some people to report unethical or illegal behavior, so SMART has established this option for communicating with management to encourage reporting these incidents anonymously.
Please familiarizing yourself with this reporting system and alert SMART of any unethical or illegal behavior so we have an opportunity to take appropriate action. Keep in mind that this system is operated by a third-party provider and is not an emergency service.
Sincerely,
Iain MacKenzie
CEO and President, SMART Global Holdings
SMART works continuously with our suppliers to ensure the components we use are leadfree and compliant with the latest versions of the European Union's Restriction of Hazardous Substances (RoHS) directive. Our aim is to minimize any negative impact on our environment, and we encourage our suppliers to find creative and innovative ways to eliminate the use of any substances that may put our environment at risk.
SMART also supports the REACH regulations to manage the risks from chemicals to our employees, communities, and the environment. REACH is a European Community Regulation on chemicals and their safe use (EC 1907/2006). Its aim is to help protect human health and the environment through the better and earlier identification of the intrinsic properties of chemical substances.
"The leadership of SMART Storage Systems is committed to developing and delivering high-quality products, fostering advanced technical expertise, streamlining time to market, and providing unparalleled customer service."
- Iain MacKenzie, President & Chief Executive Officer
Over the years, SMART continues to attract and retain highly talented, exceptionally motivated team members that work to propel the company towards its goals and develop lifetime customers. Our current leadership team is charting a course for operational and technological excellence that will benefit customers, end users, and the entire SMART family.
SMART High Reliability Solutions |
SMART Worldwide Holdings |
Alan Marten Senior Vice President, SMART Modular Technologies, Inc. & President, Memory Business Unit |
Iain MacKenzie President and Chief Executive Officer |
KiWan Kim Senior Vice President, Emerging Markets and President, SMART Brazil |
Jack Pacheco Senior Vice President, Chief Operating and Chief Financial Officer |
Rogerio Nunes Vice President and General Manager, SMART Brazil |
Bruce Goldberg Vice President, Chief Legal and Chief Compliance Officer |
Frank Perezalonso Vice President Business Development, Memory Business Unit |
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Anjali Reddy Vice President of Worldwide Materials |
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Mike Rubino Vice President of Worldwide Engineering |
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SMART Modular Technologies
Alan Marten
Senior Vice President, SMART Modular Technologies, Inc. & President, Memory Business Unit
Alan Marten has spent over 20 years working in high technology general management, business development, sales, product marketing, and finance. As senior vice president and general manager of SMART's memory business unit, Alan is responsible for product line management; business strategy; and oversight and management of engineering, SMART's largest customer, the advanced packaging group as well as strategic planning and marketing efforts. He joined SMART in 1990 as its director of sales, and then moved to vice president of sales and marketing prior to becoming vice president and general manager of the memory business unit.
Before joining SMART, Alan began his career at AMD as a financial analyst and a product marketing manager, and then he moved to Arrow Electronics where he served as director of product management semiconductor and memory products. Alan holds a BS in Economics from Santa Clara University (Santa Clara, CA).
KiWan Kim
Senior Vice President, Emerging Markets and President, SMART Brazil
Part of the SMART team since 2000, KiWan Kim currently serves as the Senior Vice President, Emerging Markets and President, SMART Brazil, and he is responsible for developing strategies to grow SMART business in emerging markets. Previously, Mr. Kim served as vice president of strategic planning and advanced packaging, responsible for developing strategies to grow SMART business in emerging markets, and as SMART's vice president and general manager of the Display Product Group, as well as the vice president of the DRAM Business Unit.
Previous to his career at SMART, KiWan began his career at Samsung, where he spent 13 years advancing in business positions throughout the company, ultimately serving as sales director. KiWan holds a Bachelor's Degree in Business Administration from Yonsei University in Korea.
Rogerio Nunes
Vice President and General Manager, SMART Brazil
With more than 27 years of experience in semiconductor and electronic components manufacturing and sales, Rogerio Nunes is the vice president and general manager of SMART Brazil. He originally joined SMART in 2002, serving as marketing and sales senior manager, marketing and sales director, and later project manager for SMART Brazil.
Previous to joining SMART, Rogerio began his career at NEC, where he held numerous positions in engineering, quality assurance and reliability, as well as operations and sales. His final position at NEC was as Sales Director for NEC do Brasil (Elpida) where he was responsible for all global and regional accounts. He holds a Bachelor's Degree in Electronics Engineering and a Business Management MBA.
Frank Perezalonso
Vice President Business Development, Memory Business Unit
A management executive with 25 years of experience in the semiconductor memory industry, Frank Perezalonso is currently SMART's vice president and general manager of the SSD defense product line. He has held multiple positions at SMART since 1996, previously serving as SMART's vice president channel and high-performance computing, vice president strategic accounts, director strategic accounts, and director applications engineering.
Before becoming part of the SMART team, Frank spent 12 years at Hewlett-Packard Company, with his last position there as memory module business manager. He began his career at Fairchild Semiconductor. He holds Master's and Bachelor's Degrees in Electrical Engineering.
Anjali Reddy
Vice President of Worldwide Materials
A part of the SMART procurement team since 1991, Anjali Reddy serves as SMART's vice president of worldwide materials. Her major responsibilities include Global Supply Chain and Materials Management. Previously, she was the senior director of worldwide materials at SMART. Anjali holds a Bachelor's Degree from Elphinstone College-University of Bombay.
Mike Rubino
Vice President of Worldwide Engineering
With 25 years of engineering, program, and design management experience primarily in the computer memory market, Mike Rubino has been with SMART since 1999. As vice president of engineering, he is responsible for all memory product design, test development, documentation control, NPI, failure analysis, customer solution definition, BOM engineering, and new technology evaluation.
Previous to joining the company, Mike gained extensive career development and engineering experience at IBM, Burroughs Corp, Schenck Trebel Corp., and Grumman Aerospace. He holds a BS in Electrical Engineering from R.I.T. (Rochester, NY) and a Master's in Electrical Engineering from Syracuse University (Syracuse, NY).
SMART Worldwide Holdings
Iain MacKenzie
President and Chief Executive Officer
President of SMART since 2002 and CEO since 2005, Iain MacKenzie has worked for more than 25 years in the electronics industry in the areas of operations, finance, and general management for corporations spanning the memory, device, PC, and server markets. As president and CEO of SMART, Iain is responsible for leading, driving and managing all aspects of the Company.
Previous to becoming SMART's president and CEO, Iain was vice president of worldwide operations for SMART and Force Computers when both were owned by Solectron. Before that, he was responsible for the start up of SMART Modular Technologies (Europe) Ltd. Subsidiary, and he served as the general manager there.
Prior to joining SMART, Iain made major management and leadership contributions at other high technology corporations including Hughes Microelectronics, Ferrofluidics, Inc. (NH), Digital Equipment Corp. (Semi-Conductor Division), and Apricot Computers Ltd. (a Mitsubishi Company). He holds the Higher National Diploma in mechanical and production engineering and the Ordinary National Diploma in electrical/electronics engineering from the Kirkcaldy College of Technology (Fife University) in Scotland.
Jack Pacheco
Senior Vice President, Chief Operating and Chief Financial Officer
With extensive executive experience in corporate planning, capital structure, and systems functions as well as merger, acquisition integration, and IPOs, Jack Pacheco rejoined SMART as its senior vice president, chief operating and financial officer in 2011. He had previously held the position of SMART's chief financial officer from 2004-2008, during which time he built a strong finance and systems organization that helped SMART grow into an industry-leading company. In addition to his financial responsibilities, Jack now oversees operations, information technology and human resources for SMART.
Previous to joining SMART in his current position, Jack served as CFO for Mirion Technologies. Earlier in his career, he held executive positions at Ignis Optics, Force Computers, and Solectron. Jack has an MBA from Golden Gate University (San Francisco, CA) and a B.S. in Business Administration from Washington State University (Pullman, WA).
Bruce Goldberg
Vice President, Chief Legal and Chief Compliance Officer
With over 25 years of legal and executive experience, Bruce Goldberg became a part of SMART's executive team in 2009 as Vice President, Chief Legal and Chief Compliance Officer. As head of the legal team at SMART, Bruce is responsible for business as well as legal objectives, including SEC reporting, compliance, litigation and corporate governance.
Prior to joining SMART, Bruce had a background as an attorney, an executive, and a board member, bringing a unique combination of business and legal expertise to the position. His previous experience includes a range of advancing positions at All American Semiconductor, Inc., culminating in the role of President and CEO which he held for 10 years. He has also served as Interim General Counsel for VeriFone Holdings. Bruce holds a BBA in Finance from the University of Miami School of Business and a JD from the University of Miami School of Law.
SMART Storage Systems Corporate Headquarters 39672 Eureka Dr. Newark CA 94560 Get directions T: (+1) 510-623-1231 F: (+1) 510-623-1434
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Corporate Headquarters
39870 Eureka Dr.
Newark CA 94560
Phone: +1 (510) 623-1231
Fax: +1 (510) 623-1434
Main Campus/Operations
1325 N. Fiesta Boulevard, Suite 101
Gilbert, AZ 85233
Phone: +1 (510) 624-5350
Fax: +1 (480) 926-5579
Email: info@smarth.com